|
|
A case study on public diplomacy and nation branding - the Czech center in New York City
Richter, Daniel ; Klabíková Rábová, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor thesis is to determine the success of the Czech Center in New York in public diplomacy and nation branding. The thesis is divided into 5 parts and a conclusion. The main objective of the thesis was to find out the mission of the Czech Center and then to follow this up with research on whether it is successful in its activities. The thesis notes the development of the Czech Centers in general and the specifics of center in New York, then discusses the economic situation. Mainly the thesis notes what the most important activities of the centre are. I worked with sources from the Czech Centrers directly (interviews with the Director General of the Czech Centres and the Director of the Czech Center in New York), as well as with professional literature or news reports. A large part of the work also consists of research. There I found out from both Czech and American respondents what they would like to see in at a Czech Center. Then, by comparing these results with other information found, I can say whether the Czech Center in New York is effective and add short recommendations for their communication.
|
|
|
The role of EUNIC in small states'cultural diplomacy: the case of Czech Republic
Ondráčková, Natálie ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
Small states have limited possibilities in promoting their own interests internationally due to their limited resources. They therefore use certain strategies to help them achieve their foreign policy objectives. This thesis deals with cooperative strategies in cultural diplomacy, as it often becomes a tool of small states for enhancing its visibility. But even in this environment, they face competition from stronger, larger states. Do small states use cooperative strategies in cultural diplomacy? And if so, how? The issue is examined in more detail on the case of the Czech Republic's participation in the association of EUNIC (European Union National Institutes of Culture), which represents a platform for cooperation of cultural diplomacy actors from the EU Member States. The Czech Republic is represented in the structures of EUNIC by the Czech Centers. The research of this thesis focuses specifically on the opportunities to strengthen the influence of small states in the international field, which EUNIC offers to the members. It focuses also on what motivations and risks are associated with cooperation. Through the methods of interviews, content analysis and quantitative data analysis the thesis describes activity of the Czech Republic as a representative of small state in the EUNIC network in...
|
|
|
The role of EUNIC in small states'cultural diplomacy: the case of Czech Republic
Ondráčková, Natálie ; Tomalová, Eliška (advisor) ; Váška, Jan (referee)
Small states have limited possibilities in promoting their own interests internationally due to their limited resources. They therefore use certain strategies to help them achieve their foreign policy objectives. This thesis deals with cooperative strategies in cultural diplomacy, as it often becomes a tool of small states for enhancing its visibility. But even in this environment, they face competition from stronger, larger states. Do small states use cooperative strategies in cultural diplomacy? And if so, how? The issue is examined in more detail on the case of the Czech Republic's participation in the association of EUNIC (European Union National Institutes of Culture), which represents a platform for cooperation of cultural diplomacy actors from the EU Member States. The Czech Republic is represented in the structures of EUNIC by the Czech Centers. The research of this thesis focuses specifically on the opportunities to strengthen the influence of small states in the international field, which EUNIC offers to the members. It focuses also on what motivations and risks are associated with cooperation. Through the methods of interviews, content analysis and quantitative data analysis the thesis describes activity of the Czech Republic as a representative of small state in the EUNIC network in...
|
|
| |
|
|
Public and cultural diplomacy: the difference between Austria and the Czech Republic
Šumpichová, Romana ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
Master´s thesis aims at giving an overview of public and cultural diplomacy used in the middle-sized countries such as Austria and the Czech Republic. The thesis explains what does the public and cultural diplomacy mean, as well as what are contributions for countries which participate either in bilateral or in multinational cooperation. The thesis is focused on national foreign cultural policy made by different actors, as well as on common foreign policy and common projects which these two states have worked on. The very last part of the thesis summarizes effectiveness and successes of promoting a national culture abroad, what sort of diplomacy is used to do so and which institutions are the most important ones.
|
guest ::
